In today’s global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success.
This new edition of the bestselling textbook, Managing Cultural Differences: Global Leadership for the 21st Century (10th edition), guides college students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.
With a wealth of new case studies, examples, and online materials, this textbook, Managing Cultural Differences, 10th edition, is a required course reading for postgraduates, undergraduates, and MBA students alike, as well as being a vital tool for anybody purchasing, selling, working or traveling internationally.