Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement in class-tested active learning activities to help instructors teach textbook concepts as well as examples throughout featuring real people, actual cases, and real companies throughout. Media-enhanced PPT slides alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite (not included in this product). Leadership in leading current content and conversational writing style with a new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect® a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve marketing student results.
P.S We may also have Marketing The Core 8e‘s test bank and other resources. Contact for more info
NOTE: This sale only includes the ebook Kerin’s Marketing: The Core 8th edition in PDF. No access codes or Connect included with this product
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